There's Nothing Funny About Design

Book excerpt: ". . . no one has ever written about graphic design in quite this way. The title sounds more like a short story, and at times I found myself reading it as though it were a fictional exploration of a designer's consciousness. When I did, itsenergy, relentlessness, emotion, and abundance of detail made sense, as did its literary style. Barringer writes entertainingly and has a gift for intricate metaphor. . .Designers who enjoy ambitious writing will find plenty toadmire . . ." From Rick Poynor's I.D. Magazine review of "American Mutt Barks in the Yard" (Emigre; 68) By winning the 2008 Winterhouse Award for Design Writing, David Barringer firmly established himself as the freshest and most interesting writer on the subject. His articles, which have appeared in publications from Print to Emigre, are notable for his strong personal point of view, literary style, and even humor, not always attributes associated with writing about design. In this collection of essays, Barringer's first, he wonders why drug names have so many X's in them, ponders the rise of gory DVD covers, and ruminates on his father's business card collection, pythons, and the human skullproving again and again that design is everywhere you look for it, (but may not have seen) without the powerful magnifying lens of this talented and exciting observer and writer.