Marketing Myths that are Killing Business
Download or Read eBook Marketing Myths that are Killing Business PDF written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle.
| Author | : Kevin J. Clancy |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 354 |
| Release | : 1995 |
| ISBN-10 | : 0070113610 |
| ISBN-13 | : 9780070113619 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Marketing Myths that are Killing Business by : Kevin J. Clancy
Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
