The Consumer Trap
Download or Read eBook The Consumer Trap PDF written by Michael Dawson and published by University of Illinois Press. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael Dawson |
| Publisher | : University of Illinois Press |
| Total Pages | : 228 |
| Release | : 2003 |
| ISBN-10 | : 0252028090 |
| ISBN-13 | : 9780252028090 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis The Consumer Trap by : Michael Dawson
Book excerpt: "Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--BOOK JACKET.
