Decoding India's Unicorn which is Copied by Other Countries

Book excerpt: Amidst a sea of literature focusing on startups and CEOs, a conspicuous scarcity of detailed case studies exists. This book endeavors to rectify this by providing a fresh perspective. It chronicles how Ritesh Agarwal and his 'oyo-preneurs' guided their company to unicorn status and delves into their resilience during the challenging COVID-19 lockdown, exploring both survival and resurgence. Beyond unicorn achievement, the narrative unveils the intricate tales behind Oyo's controversies. It's crucial to clarify that a lack of execution knowledge doesn't denote ineptitude. Tailored for aspiring entrepreneurs, the book serves as a guide, empowering them to overcome challenges and succeed in the competitive race. Meticulously crafted, it incorporates valuable information and insightful advice, enabling startup founders to commence their extraordinary journeys without relying on foolproof actions. This case study stands as the most straightforward resource, offering unparalleled insights for those aspiring to join the ranks of startup founders, whether on their bookshelves or through social media platforms.