Creating Powerful Radio
| Author | : Valerie Geller |
| Publisher | : Taylor & Francis |
| Total Pages | : 359 |
| Release | : 2007 |
| ISBN-10 | : 9780240519289 |
| ISBN-13 | : 0240519280 |
| Rating | : 4/5 (89 Downloads) |
Book excerpt: * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio.-
