Competitive Marketing (RLE Marketing)
Download or Read eBook Competitive Marketing (RLE Marketing) PDF written by John O'Shaughnessy and published by Routledge. This book was released on 2014-09-15 with total page 765 pages. Available in PDF, EPUB and Kindle.
| Author | : John O'Shaughnessy |
| Publisher | : Routledge |
| Total Pages | : 765 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317646013 |
| ISBN-13 | : 1317646010 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Competitive Marketing (RLE Marketing) by : John O'Shaughnessy
Book excerpt: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
