Adding Value (RLE Marketing)
Download or Read eBook Adding Value (RLE Marketing) PDF written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle.
| Author | : Geoffrey G. Jones |
| Publisher | : Routledge |
| Total Pages | : 368 |
| Release | : 2014-09-19 |
| ISBN-10 | : 9781317643821 |
| ISBN-13 | : 1317643828 |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis Adding Value (RLE Marketing) by : Geoffrey G. Jones
Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
