Advertising for Account Holders (RLE Marketing)
Download or Read eBook Advertising for Account Holders (RLE Marketing) PDF written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle.
| Author | : Nigel Linacre |
| Publisher | : Routledge |
| Total Pages | : 198 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317661726 |
| ISBN-13 | : 1317661729 |
| Rating | : 4/5 (26 Downloads) |
Book Synopsis Advertising for Account Holders (RLE Marketing) by : Nigel Linacre
Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
