Related Books
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2018-05-26 - Publisher: Cambridge University Press
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2018-05-26 - Publisher:
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will ap
Language: en
Pages: 355
Pages: 355
Type: BOOK - Published: 2018-09-20 - Publisher: Cambridge University Press
Reveals how global trade shaped early modern economic, social and political development, and inaugurated the first era of globalization.
Language: en
Pages: 141
Pages: 141
Type: BOOK - Published: 2013 - Publisher: WIPO
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2004-08-12 - Publisher: Routledge
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of c