Winning in the Indian Market
Download or Read eBook Winning in the Indian Market PDF written by Rama Bijapurkar and published by John Wiley & Sons. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle.
Author | : Rama Bijapurkar |
Publisher | : John Wiley & Sons |
Total Pages | : 249 |
Release | : 2008 |
ISBN-10 | : 9780470821992 |
ISBN-13 | : 047082199X |
Rating | : 4/5 (92 Downloads) |
Book Synopsis Winning in the Indian Market by : Rama Bijapurkar
Book excerpt: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.