Why People (Don’t) Buy
Download or Read eBook Why People (Don’t) Buy PDF written by Amitav Chakravarti and published by Springer. This book was released on 2015-05-15 with total page 209 pages. Available in PDF, EPUB and Kindle.
| Author | : Amitav Chakravarti |
| Publisher | : Springer |
| Total Pages | : 209 |
| Release | : 2015-05-15 |
| ISBN-10 | : 9781137466693 |
| ISBN-13 | : 1137466693 |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Why People (Don’t) Buy by : Amitav Chakravarti
Book excerpt: Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
