Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industr

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social s

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The c

Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the o