This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their

Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The