Theory Construction in Marketing
Download or Read eBook Theory Construction in Marketing PDF written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle.
| Author | : Gerald Zaltman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 1982 |
| ISBN-10 | : STANFORD:36105005325993 |
| ISBN-13 | : |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Theory Construction in Marketing by : Gerald Zaltman
Book excerpt:
