The Weird & Wonderful Story of Gin

Book excerpt: “Dive into the history and culture of juniper spirits in this fun and informative book . . . a must-read for marketers and gin lovers alike.” —The Spirits Business Gin is a global alcoholic drink that has polarised opinion like no other, and its history has been a roller coaster, alternating between being immensely popular and utterly unfashionable. The Weird and Wonderful Story of Gin explores the exciting, interesting, and downright curious aspects of the drink, with crime, murder, poisons, fires, dramatic accidents, artists, legends, and disasters all playing a part. These dark themes are also frequently used to promote brands and drinks. Did you know that the Filipinos are the world’s biggest gin drinkers? And even that Jack the Ripper, Al Capone, and the Krays all have their place in the history of gin? Not to mention Sir Winston Churchill, Noel Coward, Sir Arthur Conan Doyle and James Bond! “Gin was the original Dutch courage and mothers’ ruin and there is drama, disaster, crime and royal patronage in its story as its fortunes lurch from being hugely popular to deeply unfashionable—and back again.” —Great British Life