In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real a

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transforma

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, f

Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the r