The Social License
Download or Read eBook The Social License PDF written by John Morrison and published by Palgrave Macmillan. This book was released on 2014-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : John Morrison |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2014-08-27 |
| ISBN-10 | : 1137370718 |
| ISBN-13 | : 9781137370716 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis The Social License by : John Morrison
Book excerpt: A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
