Social psychologists have always been concerned with two-person interactions and the factors enabling one person to gain dominance. Although social psychology h

Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly develope

Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B

`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: