The SAGE Handbook of International Marketing
Download or Read eBook The SAGE Handbook of International Marketing PDF written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle.
| Author | : Masaaki Kotabe |
| Publisher | : SAGE |
| Total Pages | : 570 |
| Release | : 2009-01-30 |
| ISBN-10 | : 9781412934282 |
| ISBN-13 | : 1412934281 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis The SAGE Handbook of International Marketing by : Masaaki Kotabe
Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
