A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and t

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Compani

When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work f