The Power of Playing Offense

Book excerpt: Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50, and get real about taking a people-first approach that boosts performance, perseverance, and passion. As the "Why Coach" inside the San Francisco 49ers front office, one question kept Epstein up at night: Who is coaching the coaches? He noticed a crucial gap in the development of leaders; they were expected to lead others before they learned to lead themselves. In an effort to fill this gap in the market, Epstein curated this interactive playbook-and its corresponding website www.powerplayingoffense.com-for influencers and leaders like you, with more than 50 activities, tools, and strategies you can implement on Monday morning.The Power of Playing Offense will help you level up your leadership and transform your team from paycheck driven to purpose-driven, from adversity to achievement, from disengaged to inspired, from controlled to connected, and from success to significance-resulting in a life and career of fulfillment and impact.