The Neglected Voter

Book excerpt: In the 1960s, the Republican Party began to win over a crucial demographic: white male voters. Presidential politics was transformed for a generation. David Paul Kuhn explains this fundamental fact behind the rise of the Republicans and the decline of the Democrats, and reminds the political left that midterm victories (1986, 2006) do not always equal sustainable success. In revealing, lucid prose, Kuhn explains how America's conservative party came to win a majority of workingmen and the White House. Grounded in practical politics, The Neglected Voter presciently reconfigures the American political landscape. Equipped with unprecedented research data, reporting, and exclusive interviews with such figures as Jimmy Carter, Norman Mailer, Mark Warner, and Pat Robertson, Kuhn examines the role of gender and racial identity in presidential politics through the social changes that have defined the last half century.