"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t

In a postmodern age where the media's depictions of reality serve as stand-ins for the real thing for so many Americans, how much government policy is being mad

Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hyb

The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout

Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. A