The Little Black Book of Innovation, With a New Preface
Author | : Scott D. Anthony |
Publisher | : Harvard Business Review Press |
Total Pages | : 271 |
Release | : 2017-03-28 |
ISBN-10 | : 9781633693418 |
ISBN-13 | : 1633693414 |
Rating | : 4/5 (18 Downloads) |
Book excerpt: In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation and illuminates its vital role in organizational success and personal growth. Anthony also provides a powerful 28-day program for mastering innovation’s key steps: finding insight, generating ideas, building businesses, and strengthening capabilities. With its wealth of illustrative case studies from around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.