The Fundraising Strategy Playbook

Book excerpt: How do you raise startup capital to bring your vision to life? The Fundraising Strategy Playbook teaches you how to deliver a compelling pitch, generate investor demand, negotiate your terms, and determine your founder/funder fit. You’ll learn how to build your funding stack and get creative with how you source capital to achieve different milestones in your company’s journey. Written by a founder for founders, this book empowers entrepreneurs to know their options and take charge of their company’s financial future whether it’s by supercharging early revenue generation, sourcing non-dilutive financing (equity free money!), or raising venture capital. Packed with insights from entrepreneurs with $600M+ exits, legendary VCs (Kleiner Perkins, Accel, Techstars, 500 Startups, and more), and innovation enthusiasts like Jason Feifer (Entrepreneur Magazine), this book is filled with answers to the questions you wish you could ask the most accomplished entrepreneurial minds. This is the smart entrepreneur’s playbook on how to intelligently raise capital for the long haul success of a startup. The contents of this book include: • Part 1) Fundraising Fundamentals (sources of capital, venture capital fundraising process, and more) • Part 2) Elements + Design Principles of a Pitch Deck • Part 3) The Art of Persuasive Pitching • Part 4) Fundraising Strategy (how to plan a raise, types of investments, designing your funding stack, evaluating founder/funder fit, and more) • Part 5) Fundraising Strategy for Female Founders • Part 6) Fundraising Strategy for International Companies