The Five Secrets of a Sales C.O.A.C.H.
Author | : Cory Bray |
Publisher | : |
Total Pages | : 186 |
Release | : 2020-09-24 |
ISBN-10 | : 9798689611747 |
ISBN-13 | : |
Rating | : 4/5 (47 Downloads) |
Book excerpt: Coaching is the activity that has the greatest impact on individual human performance in a team setting, and that's especially true in sales. A sales coach observes performance, identifies a challenge, and works to rapidly make an individual better. This book equips current and aspiring sales leaders with the C.O.A.C.H. framework, a tool they can use to effectively and efficiently coach their teams. This book is written as a business parable, a fiction book that follows Arlo along his journey to becoming a sales coach. It has the frameworks and actionable insights of Hilmon and Cory's other books, but is presented in story format to make the concepts more engaging and memorable.