The Effects of the Mass Media on the Use and Abuse of Alcohol
Download or Read eBook The Effects of the Mass Media on the Use and Abuse of Alcohol PDF written by Susan Ehrlich Martin and published by DIANE Publishing. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle.
| Author | : Susan Ehrlich Martin |
| Publisher | : DIANE Publishing |
| Total Pages | : 324 |
| Release | : 1995 |
| ISBN-10 | : IND:30000085742074 |
| ISBN-13 | : |
| Rating | : 4/5 (74 Downloads) |
Book Synopsis The Effects of the Mass Media on the Use and Abuse of Alcohol by : Susan Ehrlich Martin
Book excerpt: Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
