The Driving Force

Book excerpt: What makes a company great? After all, management trends come and go. Economic conditions fluctuate and market demands shift. Corporations re-structure and new owners take over. The one constant, the one enduring truth, is that people define the character of a company. They always have and always will. Motivated, passionate people make the difference between ho-hum mediocrity and extraordinary performance. That's the message from Peter W. Schutz, former CEO of Porsche AG and author of this new book. Schutz explains that people are the heart and soul of any business. In The Driving Force, he shares a wealth of insights he learned throughout his career that relate to the successful management of people.