The Disappearing Product
Download or Read eBook The Disappearing Product PDF written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 386 pages. Available in PDF, EPUB and Kindle.
| Author | : Chris Bilton |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 386 |
| Release | : 2017-09-29 |
| ISBN-10 | : 9781785360732 |
| ISBN-13 | : 1785360736 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis The Disappearing Product by : Chris Bilton
Book excerpt: Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
