This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundat

This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundat

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Demo

The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business ope

This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cu