The Culting of Brands
Download or Read eBook The Culting of Brands PDF written by Douglas Atkin and published by . This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle.
Author | : Douglas Atkin |
Publisher | : |
Total Pages | : 272 |
Release | : 2004 |
ISBN-10 | : UVA:X004773457 |
ISBN-13 | : |
Rating | : 4/5 (57 Downloads) |
Book Synopsis The Culting of Brands by : Douglas Atkin
Book excerpt: Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.