THE COMPETITIVE EDGE Achieving Equilibrium in Business Feasibility

Book excerpt: The book "The Competitive Edge: Achieving Equilibrium in Business Feasibility" was written as a guide for entrepreneurs, managers, and anyone involved in the business world to overcome challenges in an increasingly competitive business environment. In this fast-paced and changing era, understanding how to create and maintain balance in competition is the key to long-term success. The main aim of this book is to provide in-depth insight into how a business can not only survive but also thrive by utilizing effective and efficient business viability strategies. The writing team strives to present an in-depth analysis of contemporary market dynamics, practical applications of the latest business theories, and real case studies that will provide concrete learning for readers. Through this book, readers will be invited to explore various strategic aspects in building and running a business. From identifying internal strengths and weaknesses, to recognizing external opportunities and threats, this book covers everything that needs to be considered to achieve competitive equilibrium. Furthermore, readers will also learn about the importance of innovation, sustainability and resilience in facing market changes.