The CashPT¨ Blueprint: How I Built and Scaled a Successful Cash-Based Physical Therapy Practice Even When I Was Told It Was Unethical, a Bad Idea and That No One Would Pay More Than Their Copay for Physical Therapy!

Book excerpt: After seeing 43 patients in just one day as a physical therapy student, Aaron LeBauer knew he could not treat patients effectively in the insurance model. He opened his 100% cash-based clinic, LeBauer Physical Therapy, the day he graduated with his Doctor of Physical Therapy degree. He did this so he could treat patients the way he knew they needed to be cared for, not the way the insurance companies dictated. Everyone he told about his plan to charge $100 or more per visit for physical therapy scoffed, rolled their eyes in disbelief, said it was impossible or that no patient would ever pay more than their copay for physical therapy. Over the next decade, LeBauer built his successful physical therapy clinic with his wife in Greensboro, NC. Not only has the clinic had a waiting list, but it has also employed an additional therapist and started offering wellness services. All the while, LeBauer still has plenty of time off to travel with his family.