How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Bil

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maxi

In Strategy that Works, Ian Mann discusses – and debunks – a number of popular theories of strategy before presenting his unique approach based on many prof

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ