The Behavioral Economics of Brand Choice
Download or Read eBook The Behavioral Economics of Brand Choice PDF written by G. Foxall and published by Springer. This book was released on 2007-06-27 with total page 312 pages. Available in PDF, EPUB and Kindle.
| Author | : G. Foxall |
| Publisher | : Springer |
| Total Pages | : 312 |
| Release | : 2007-06-27 |
| ISBN-10 | : 9780230596733 |
| ISBN-13 | : 0230596738 |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis The Behavioral Economics of Brand Choice by : G. Foxall
Book excerpt: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
