The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou