This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver o

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technolo

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based

Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approac