Summary of Porter Erisman's Six Billion Shoppers

Book excerpt: Get the Summary of Porter Erisman's Six Billion Shoppers in 20 minutes. Please note: This is a summary & not the original book. "Six Billion Shoppers" delves into the transformative journey of e-commerce across various global landscapes, from its early inception to its current state as a driving force in emerging markets. The book traces the evolution of retail, starting with the pioneering mail-order catalog of Montgomery Ward in the 19th century, which disrupted the general store monopoly by offering goods at wholesale prices. It then transitions to the story of Walmart, which revolutionized retail with its focus on thin margins and high volume sales, setting the stage for the e-commerce giants of today...