Summary of Mike Kim's You Are The Brand

Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand. #2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by the latest internet millionaires. They want authenticity and warmth. #3 When you decide to build a personal brand, you are already defined by someone or something. This is what makes entrepreneurship so addictive: it brings out the best in you, while also revealing your roughest edges. #4 I was thirty years old and eighteen months into a position as the music director of a mid-sized church when I met with a pastor named Ross. I was shocked to realize that I didn’t want his life. I was climbing the wrong mountain.