Struggles for Equal Voice

Book excerpt: Reveals how African Americans used cable television as a means of empowerment. While previous scholarship on African Americans and the media has largely focused on issues such as stereotypes and program content, Struggles for Equal Voice reveals how African Americans have utilized access to cable television production and viewership as a significant step toward achieving empowerment during the postCivil Rights and Black Power era. In this pioneering study of two metropolitan districtsBoston and DetroitYuya Kiuchi paints a rich and fascinating historical account of African Americans working with municipal offices, local politicians, cable service providers, and other interested parties to realize fair African American representation and media ownership. Their success provides a useful lesson of community organizing, image production, education, and grassroots political action that remains relevant and applicable even today.