Strategies for High-Tech Firms

Download or Read eBook Strategies for High-Tech Firms PDF written by P.M. Rao and published by Routledge. This book was released on 2015-01-28 with total page 249 pages. Available in PDF, EPUB and Kindle.

Author	: P.M. Rao
Publisher	: Routledge
Total Pages	: 249
Release	: 2015-01-28
ISBN-10	: 9781317459293
ISBN-13	: 1317459296
Rating	: 4/5 (93 Downloads)

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Book Synopsis Strategies for High-Tech Firms by : P.M. Rao

Book excerpt: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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