This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as t

This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic spor

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to

"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will

2008 CHOICE Outstanding Academic Title From beer ads in the Sports Illustrated swimsuit issue to four-year-old boys and girls playing soccer; from male athletes