Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport

Book excerpt: In Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. The book covers a complementary range of topics: esports; livestreaming; traditional linear broadcasting; gender, sexual orientation and masculinities in sport media; global comparisons; media and technological implications of sport; and audience study. The book plays an important role in understanding the globalization of live sport from the sport media point of view, which has not been widely investigated. However, due to recent demand by fans to consume and engage with live sport and the concomitant growth of digital platforms supplying fans with access and enhancing their consumption experience, it is gaining importance and attention in the field. Consequently, a common thread is a focus on the intersection between scholarly work and its convergence with and practical relevance for industry practice.