This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allo

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou