SME Entry Modes in North American Markets

Book excerpt: Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.