Smart, Simple Design

Book excerpt: In this ground-breaking book, Dr. Galsworth describes a proven approach that dramatically reduces the complexity found in many products while still retaining the ability to deliver the required customized options. This approach, Variety Effectiveness, reveals how every company, regardless of size, can benefit from simplifying its designs for both new and existing products. Smart, Simple Design shows managers in manufacturing, inventory and production control, engineering design, MIS, and sales and marketing the root sources of product complexity and its true cost to their company. Next, Galsworth gives companies an inside look at the triggers of product "variety explosion" and how each one can be successfully eliminated.