Service Marketing Communications
Download or Read eBook Service Marketing Communications PDF written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Jochen Wirtz |
| Publisher | : Ws Professional |
| Total Pages | : 0 |
| Release | : 2017 |
| ISBN-10 | : 1944659218 |
| ISBN-13 | : 9781944659219 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis Service Marketing Communications by : Jochen Wirtz
Book excerpt: Preface -- Introduction -- Integrated service marketing communications -- Defining target audience -- Specifying service communication objectives -- Crafting effective service communication messages -- The services marketing communication mix -- Timing decisions of services marketing communication -- Budget decisions and program evaluation -- Ethical and consumer privacy issues in communications -- The role of corporate design -- Integrated marketing communications -- Conclusion -- Summary -- Endnotes
