Sales and Service for the Wine Professional
Author | : Brian K. Julyan |
Publisher | : Cengage Learning EMEA |
Total Pages | : 357 |
Release | : 2008 |
ISBN-10 | : 1844807894 |
ISBN-13 | : 9781844807895 |
Rating | : 4/5 (94 Downloads) |
Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.