Reviving Rural News

Book excerpt: Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News demonstrates that a new financial approach to community journalism is urgently needed and viable. This book provides historical context for the state of local news, examines the influence of journalistic identity and boundaries that have prevented change, and offers practical guidance on how to adapt the financial strategies of weekly newspapers to the habits of modern readers. Findings are grounded in robust data collection, including surveys, focus groups, and a year-long oral history study of a small weekly newspaper group in the United States. A new model known as Press Club is presented as a template via which memberships, events, and newsletters can better engage community journalism with its audiences and create a more sustainable path for the future. Reviving Rural News will be of interest to advanced students and researchers of local, community, and rural journalism as well as practitioners looking to bring about real-world change in journalism organizations.