Review of Marketing Research
Download or Read eBook Review of Marketing Research PDF written by Naresh K. Malhotra and published by M.E. Sharpe. This book was released on 2004-09-30 with total page 352 pages. Available in PDF, EPUB and Kindle.
| Author | : Naresh K. Malhotra |
| Publisher | : M.E. Sharpe |
| Total Pages | : 352 |
| Release | : 2004-09-30 |
| ISBN-10 | : 0765613042 |
| ISBN-13 | : 9780765613042 |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis Review of Marketing Research by : Naresh K. Malhotra
Book excerpt: The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.
